Grow eCommerce revenue with virtual dressing rooms

Dressing Room by VueModel allows shoppers to visualize and style products on relatable models of various shapes, sizes, ethnicities in real time.

Trusted by over 150+ retailers across the globe

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Make your eCommerce site come alive with a virtual dressing room

Dressing Room by VueModel helps retailers deliver personalized, inclusive dressing room experiences in their eCommerce stores. Shoppers can mix & match looks, and visualize how they fit on models that most resemble them.

Capabilities for personalized style visualization

GAN technology
Customizable website tool
Extensive model catalog
Real-time styling
Endless look customization
Performance analytics dashboard
On-model imagery using GAN technology

Dressing Room by VueModel uses a class of A.I. machine learning frameworks called Generative Adversarial Network (GAN) to create realistic images of products on models.

Virtual dressing room tool

The Dressing Room tool can be added to the eCommerce site with the interface and model customizations set by the retailer.

Real life fashion models

The Dressing Room model library contains diverse models of different ethnicities, shapes, and sizes - giving shoppers a lot of options to pick models most similar to them.

Realtime virtual styling

The A.I. enables shoppers to mix and match products, curate their own outfits, and view it on models like them in real time.

Style visualization using A.I.

The tool allows shoppers to visualize the outfit just how they’d want - whether it is tucking in a top or seeing the model in a certain pose or in front of a custom background.

Performance analytics dashboard

The tool’s dashboard allows retailers to easily find key insights like most selected models, outfit styles, engagement rate, and assisted conversion rate.

The Dressing Room Dashboard

Make informed business decisions backed by real-time shopper behaviour patterns

Virtual dressing room dashboard

Numbers at a glance

Get a quick overview of the overall usage and engagement data.

Most picked models

Understand your shoppers better by learning the models they pick the most.

Products on-demand

Make better inventory decisions by knowing which products your shoppers engage with the most.

Popular styling options

Learn how shoppers style their products and optimise your recommendations accordingly.

Easy filter options

Get season-specific analytics and filtered data with complete control over the dashboard.

With Dressing Room by VueModel, you can:

Help your shoppers discover more products
Make your products come alive
Give your shoppers a personal stylist
Promote seasonal collection drops and pre-orders
Interactive virtual styling

Sell complete looks over individual pieces — encourage your shoppers to explore the breadth of your catalog with interactive styling.

Contextual styling

Display your products on relatable models — provide more context than just a few product photos and allow your shoppers to make well informed purchase decisions that are sure to convert.

Virtual outfitting

Help your shoppers engage with your products better — allow them to identify pieces that best suit their preferences.

Seasonal promotions

Deliver compelling shopping experiences on your website — make themed and promotional collection drops irresistible.

With our dressing room technology, retailers have seen

Increase in conversion rate
Increase in engagement rate
Uplift in Average Order Value (AOV)

Shoppers are 3x more likely to buy products that are shown on models their size.

Elisa Rossi, Co-founder

Elisa Rossi,


"In these challenging times, VueModel is the perfect example of how a technology became a lifesaving, necessary technology."

Request a free demo

Dressing Room by VueModel

Custom demos typically last for 30 minutes. In this time, you can expect to:

  1. Get a in-depth understanding of the virtual dressing room.
  2. Understand how other retailers are using this tool to achieve their business goals.
  3. Discuss your unique needs and challenges.

One of our experts will get in touch with you on your work email. Rest assured, we respect your privacy.

Press & Media

Why should dressing rooms be restricted to physical stores? VueModel allows retailers to provide an inclusive and immersive dressing room experience online.


Virtual dressing rooms: Make your
eCommerce site come alive

With more and more shoppers moving online, virtual dressing rooms have taken center stage in delivering a stellar shopping experience online.


Here’s how fashion eCommerce can offer
the dressing room experience online

Here’s how fashion retailers can recreate the significant advantage of brick-and-mortar stores and provide inclusive, real-time dressing room experiences online.


On-demand webinar:
Virtual dressing rooms