Trusted by over 100 retailers across the globe


guesswork, use
data to scale
winning journeys

VueX’s A/B testing tool helps you experiment with how you implement personalization on your eCommerce site - and optimizes it for your business goals. It helps identify patterns and gain deep insights into shopper behavior. With data-led decision making, VueX sets you up for sustained growth.

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Improvements retailers have seen with A/B testing

uplift in average order value


uplift in average
order value

uplift in conversion rate


uplift in
conversion rate

increase in user engagement rate


increase in user
engagement rate

*Observed in A/B tests run by customers

A/B every aspect of eCommerce
personalization with VueX


Recommendation strategy

Recommendation strategies refer to the type of recommendations on your site. You can create your own type of recommendation or pick from the platform’s library of preset strategies. With VueX, you can create different combinations of recommendations on a page and test them against each other.

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"We started our personalization journey with MSD two years ago and we have seen a really good impact on our business. When brands partner with Tata CLiQ, they are loving the personalization on brand specific pages and want the end users to have a personalized experience."

Pratik Khandagale, Product Manager (MarTech and Analytics), Tata CLiQ

Marita Abraham, CMO, Zilingo

Request a free demo

Personalization A/B testing for eCommerce retailers with VueX

Sales demos typically last for 30 minutes. In this time, you can expect to:

1. Get an in-depth understanding of VueX and the A/B testing feature.

2. Understand how other retailers are using this feature to achieve business goals.

3. Discuss your unique needs and challenges.

One of our experts will get in touch with you on

your work email. Rest assured, we respect your privacy.



A leading lifestyle brand saw a 2x growth in conversions by testing dynamic personalization on their site using's A/B testing tool.

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