Say hello to Jordana Guimarães , the Co-Founder of FASHINNOVATION, a platform that’s showcasing the coolest innovations in retail and fashion technology. Along with husband Marcelo Guimaraes, she launched the first edition of FASHINNOVATION successfully at New York Fashion Week in 2018. Believe it or not, their initial concept garnered the attention of companies like Diane Von Furstenberg and Louis Vuitton. The conferences have featured fashion heavyweights including Chromat, Ba&Sh, WGSN, Fern Mallis, Wearable X, Mara Hoffman, Boxed Water, Refinery29, Fast Company amongst many others.

Tune into the Vue Podcast and listen to Jordana talk about:

  • Why she started Fashinnovation and the community she is building.
  • AI’s role in retail
  • How technology can help with returns, wastage and sustainability
  • Why every retailer needs to include a sustainability component in their experience
  • How the fashion industry can create social impact through technology
  • The inspiration behind her book titled “It Can Be You”, a book on empowerment through fashion

About The Vue Podcast

Our podcast features the true champions of retail – We’re interviewing CEOs, CTOs, Investors, heads of product, heads of innovation, merchandisers, buyers and all the other people that are shaping up this billion-dollar industry. The conversations highlight the state of the retail industry today, the potential for personalisation on scale, AI’s role in the future of retail, deep-rooted process and operational inefficiencies within companies and how AI can change the way brands operate. We’ve featured some amazing change-makers from Milaner, Ashley Stewart, Macy’s, Nasty Gal, USPL, Yoga Club, Tata Cliq, Mercado Libre and will continue to feature leaders in this series. Subscribe to our podcast to understand how these decision-makers are influencing worldwide fashion retail!

Click here for a transcript of the entire episode:

How to tune into our podcast:
We’re available here on SoundcloudiTunesStitcherSpotifyTuneIn  and  PlayerFM.

You may also want to see more episodes of Leaders in Retail:

The Vue Podcast: Leaders In Retail | Elisa Rossi, Milaner
The Vue Podcast: Leaders In Retail | Eileen Rizzo, Ashley Stewart
The Vue Podcast: Leaders In Retail | Karen Bruck, Mercado Libre