Delivering personalization for circular fashion industry

Second hand marketplaces have been seeing an incredible amount of growth these past few years. Shoppers are also increasingly looking at sustainable, affordable, and accessible ways of shopping. The biggest challenge that the resale marketplace faces is personalizing for every shopper when every piece in the inventory is unique. Vue.ai’s personalization solutions helped the customer surface products that would fit every shoppers style profile and intent. The impact study is a data driven look into how sustainable fashion , and the circular fashion industry can move forward with AI-enabled personalization.

Personalization that took into account style preferences, intent and behaviour was implemented for every shopper who came to the site. Customers saw

• 2x more revisits to the site
• 16.5% uplift in average order value with dynamic personalization
• 3x conversion rate