Did you know that over 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history? Moreover, customer segmentation is not personalization and shoppers are increasingly seeking brands and marketplaces who deliver actual personalization. This becomes even more imperative in categories like fashion where individual preferences can navigate shopper journeys in completely different directions.
AI-powered personalization which understands every shopper's style preferences, and tailors their journeys right from the home page can deliver truly personalized shopper journeys. This case study looks at a leading ecommerce marketplace who used the Vue.ai Personalization solution and the impact it had on their shoppers' experiences, from increased user engagement to direct impact on conversions.
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