Omnichannel Personalization

Powered by Style Profiles

Individualize every shopper's journey in real time by
understanding their unique style preferences

Individualize every shopper's journey in real time by understanding their unique style preferences

Style Profiles

And Image Recognition for Shopper Journey Personalization

VueCommerce takes in data across sources—behavioral data such as clicks and views, online and offline transactional data, demographic data, and even data from social channels—to build every individual shopper’s unique Style Profile. Each shopper’s Style Profile consists of their affinities to brands, categories, etc. as well as visual style preferences such as color, pattern, shape, etc. This powers our recommendation engine to serve your shoppers the right products at every step.

Visual Style
Preferences

Color | Shape | Pattern | Style

Affinities

Price | Brand | Category

Intent in the
current session

Long-term
buying behavior

Dynamic Personalization

of the Shopper Journey in real time

Segmentation is NOT personalization.

With our dynamic personalization engine, understand shopper intent with each click they make, and serve them personalized product recommendations with the highest likelihood of engagement. Enable true 1:1 personalization in real time, and keep your shoppers hooked across their journey.

Shopper journey begins

Shopper’s pick

Shopper’s pick : Black Printed Dress

Shopper's first click

Recommendations

Recommendations : Black, Printed Dresses

Shopper Intent : Solid Black Dress

Shopper's second click

Black Dresses in different Styles & Lengths

Recommendations : Solid Black Dresses in different Styles & Lengths

Shopper Intent : Black Midi Sheath Dress

Shopper's third click

Black Midi Sheath Dresses in different styles & Lengths

Recommendations : Black Midi Sheath Dresses in different Styles & Lengths

Shopper Intent : Black Sleeveless Midi Sheath Dress

VueCommerce

Defines and powers personalization entirely for fashion.

Leveraging Artificial Intelligence
Creating Style Profiles
Powered by Image Recognition

Read report
Lower Bounce Rates with Personalized Homepages

25%

Lower Bounce Rates
with Personalized
Homepages

Higher Conversions with Personalized Experiences for High Intent shoppers

3x

Higher Conversions with
Personalized Experiences
for High Intent shoppers

Higher Click To Open rate (CTOR) with Personalized Emails

46%

Higher Click To Open
rate (CTOR) with Personalized
Emails

Increased Retention with Higher Repeat Visits

35%

Increased Retention
with Higher
Repeat Visits

Deep Dive into Visual Style Based Omnichannel Personalization

Here's our collection of articles on how image recognition can change engagement and conversion, with VueCommerce.

Home Page Personalization

Curate visual styles for every shopper right from the first touchpoint on your retail platform. Show them products based on their Style Profiles, and watch your bounce rate go down.

Explore home page personalization options

32%

increase in conversion rates

after deploying Vue.ai's personalization solution on the home page

Explore home page personalization options

Search and Product Listing Page Personalization

Ensure that relevant products from your catalog are made accessible to your shoppers on product listing pages. Power your platform’s search with Image Recognition, with VueFind.

Explore how you can personalize shopper journeys on the category page

3X

higher conversions

from personalized sorting on Category Pages.

Search and Product Listing Page Personalization

Product Details Page Personalization

Show your shoppers complementary products and outfit visualizations on the product page, and nudge them closer to making a purchase.

Explore how similar products and outfit recommendations can enhance shopper journeys

9%

of overall revenue

driven by Vue.ai's visually similar recommendations, for a popular sports brand

Product Details Page Personalization

Checkout and Post-Checkout Pages

Provide complimentary product recommendations to style outfits, based on what is added to cart or has been bought, and watch your AOV go up.

Explore personalization to bump up revenue at checkout

3%

share of the revenue

pie driven by styling recommendations, for a popular sports brand

Checkout and Post-Checkout Pages

Re-Engagement Emails

With VueMail, bring shoppers back to your site with personalized promotions, bump up abandoned carts, recommend next buys and increase your revenue.

Explore the potential of personalizing email content with product recommendations

50%

decrease in retention costs

through personalized email content based on shopper Style Profiles

Re-Engagement Re-Engagement-Emails

Help shoppers discover the products they love.

Omnichannel personalization based on AI-powered visual search

Search and
Onboarding

Search and
Onboarding

Product Discovery
and Engagement

Product Discovery
and Engagement

Retention and
Repeat Purchase

Retention and
Repeat Purchase

Customization for Every Shopper

Customization for Every Shopper

Individualize every shopper's journey
in real time.

Individualize every shopper's journey in real time.
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