Online multi-brand luxury fashion retailers have been seeing steady success both within India and from shoppers outside who want the Indian luxury experience. The luxury customers have been rapidly expanding across geographies and demographics. They wanted to “aggregate, curate, and enable discovery” of high-quality products, channelize demand creatively, and permanently solve the critical pain-points associated with the industry.
Shoppers who come to both these marketplaces’ wanted a highly curated, personalized experience.
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