This relates to the report from Gartner which analyzes the major technological competition in the market for personalization engines.
Gartner is one of the world’s leading research and advisory companies, whose rigorous research process and proven methodologies have provided businesses with objective insights they need to make the right decisions. Its Magic Quadrant is a series of market research reports published by IT consulting firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants
According to Gartner – “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions. Use this research to assess personalization engines that enable you to deliver measurable results.”
Evaluation Criteria of Gartner:
Here’s how Gartner’s differentiates between personalization engines:
Leadership is lucrative, as it helps execute well and plan roadmaps effectively.
Visionaries are industry experts who know the market and how to change according to that
Niche Players focus on a smaller segment, or are unfocused and do not out-innovate or outperform others.
Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.
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