Given increasing customer retention costs, brands and retailers need to find new, creative and scalable ways to engage with their customers and get them back to their site. Email marketing continues to be one of the best channels for re-engaging with customers once they go away from your site and can have a significant impact with respect to retention and repeat purchases.
Key trends for 2018 reveal that the two top strategies for email marketing are personalization and using dynamic content like recommendations carousel to boost engagement and conversion.
This case study shows how VueMail enables retailers to personalize every email sent to their customer, thus enabling them to get customers back to their site while significantly reducing retention costs.
Given the ease-of-implementation of VueMail, this is a must-read case study for any brand or retailer looking to build efficiency and scale, by reducing costs. Sign up now to access the report!