One of the biggest challenges which brands and retailers continue to face is understanding shopper intent. Even with a robust catalog and relevant recommendations, it is still a challenge to take into account the change in shopper's intent while they are within a shopping session.

To be able to understand the shopper's visual style preferences, real-time, with every click in their shopper journey is what's Dynamic Personalization Engine delivers. This empowers eCommerce sites to "know" their shoppers every step of the way and tailor their journey with the most relevant recommendations, specific to that shopper, at that point in time, thus enabling conversion.

This analysis report explains in detail about personalization based on visual style attributes such as color, pattern and shape and through a case study, shows the impact of Dynamic Personalization.

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