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Product images are the first thing shoppers look at when they land on a site. Its influence goes far beyond transactions, to perceived quality and brand image. Retailers understand this. Today, even start-up retail brands invest a significant amount of resources to ensure product visualization on their sites is in line with brand guidelines.
Vue.ai’s long time customer and LATAM’s largest marketplace Mercado Libre announced in their Q4 2020 earnings call that they deal with a gross merchandise volume of $6.6 billion. Items sold reached 229.4 million. Live listings offered on MercadoLibre’s marketplace reached 275.4 million. That’s just mind blowing! Tata Cliq, another Vue.ai customer and omnichannel marketplace has over a million live products in their catalog.
For the scale of operations that marketplaces need to deal with, manual image quality moderation is often inadequate. It is resource intensive, prone to mistakes and slows down the time taken to monetize a product.
Marketplaces walk a fine line- while image quality is as important to them as it is for a brand, the reality is that often compromises need to be made to get products online faster. Product images are submitted by thousands of vendors from different regions and the mammoth task of streamlining the entire process often leads to delays in product onboarding.
Having worked with marketplaces around the globe, the guidelines for product imagery are fairly consistent across regions. They largely fall into one of the below categories, all of which are supported by Vue.ai:
The AI platform can be trained to identify additional guidelines in addition to the above.
Vue.ai works with a number of large omnichannel marketplaces like Mercado Libre, Hepsiburada, Tata Cliq, Shop Channel; fashion marketplaces like Namshi; and rental and resale marketplaces like ThredUp, Rent the Runway, Vestua, Depop. We understand the challenges of scale, unpredictable inventory and vendor onboarding. To talk to our retail experts please click on the Request Demo button on the top right corner of this page.
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