Reading Time: 4 minutes Using A/B Testing or split testing strategies to provide personalized experiences online should be the number one focus for retailers in 2021. With more shoppers online now than ever before, most retailers are riding on the personalization wave. They are working towards providing the best possible user experience with the help of AI  And to … Continue reading Retailer’s Guide: How A/B Testing Can Increase AOV By 16.5%5 min read